I Asked AI …

I Asked AI to Recommend Chiropractors in Alberta. Here's What I Found.

There's a lot of talk about how AI search is changing consumer behavior. Business owners are hearing terms like ChatGPT, Gemini and AI Search, but many are still wondering:

"How do I make sure my business gets found?"

To better understand how AI is influencing recommendations, I asked a simple question:

"What chiropractors would you recommend in Alberta?"

The results were interesting.

Out of hundreds of chiropractic clinics operating across Alberta, AI consistently surfaced only a handful of recommendations.

That left me wondering…Why those businesses?

It wasn't necessarily the largest clinics or the businesses with the most polished websites. And it wasn't always the clinics that appeared first in a traditional Google search.

Instead, the businesses that were recommended most often shared three common characteristics.

What the Top-Ranked Businesses Had in Common:

1. Clarity

AI could immediately understand what they do, who they help, and why someone would choose them.

2. Expertise

They answered real customer questions instead of simply promoting their services.

3. Credibility

Reviews, citations, and third-party mentions helped validate their expertise.

Why This Matters

People aren't using AI the same way they use traditional search engines. Search engines provide options. AI provides answers. When someone uses a traditional search engine to find a  chiropractor, they may review ten different clinics before making a decision. When they ask AI, they're increasingly looking for a recommendation. That's a fundamental shift in consumer behavior.

AI systems are constantly learning from the questions people ask. Their goal is to deliver the most helpful and reliable answer possible, not simply present a list of choices.

The Opportunity for Business Owners

Just as the internet transformed commerce and consumer behavior over the last two decades, AI search is creating another major shift.

The first step isn't redesigning your website.

It's asking a simple question:

If someone asked AI about my business today, would it confidently recommend me?

Curious how AI sees your business?

I'm currently offering complimentary AI Visibility Score Assessments that evaluate how visible, understandable and recommendable your business is within AI-powered search and recommendation engines.